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Business Plan For Manila, Philippines | Saneiv Enlightenment Center

 

Business Plan for Saneiv Enlightenment Center Start-Up in Makati, Manila, Philippines

Executive SummarySaneiv Enlightenment Center is a private membership club dedicated to teaching spiritual enlightenment, body-mind-spirit practices, superior alternatives to yoga, and the teachings of spiritual master Saneiv. The center aims to foster the Saneiv Collective Consciousness Group to promote true and lasting world peace. Located in Makati, Manila, Philippines—a vibrant business district with access to high-income professionals and expatriates—the center will target affluent clients seeking premium spiritual and wellness services.The start-up requires an initial investment for facility leasing, build-out, equipment, staff, and marketing. To support integration of potential students into the system, two additional small rental homes will be secured for live-in accommodations. Membership will be structured in five tiers with auto-debit payments, ranging from $200 to $5,000 per month. Projected revenue will come from memberships, merchandise sales (books, uniforms, food supplements), and potential expansions.Key financial highlights:

• Estimated first-year operating costs: Approximately $750,000–$850,000 (including leases, salaries, marketing, and set-up).
• Break-even target: Within 12–18 months, assuming 50–100 members across tiers.
• Growth potential: Leverage Makati's international community for global outreach via online platforms.

Company DescriptionThe Saneiv Enlightenment Center will operate as a premium wellness and spiritual hub in Makati, focusing on exclusive, high-end services. Unlike traditional yoga studios, it emphasizes Saneiv's unique teachings for holistic enlightenment. The center will include facilities for meditation, exercise, and merchandise display, with an emphasis on privacy and luxury.Business structure: Sole proprietorship or corporation under Philippine laws, registered with the Securities and Exchange Commission (SEC) and Bureau of Internal Revenue (BIR). Location advantages include proximity to corporate offices, upscale residences, and international airports, making it ideal for attracting executives and high-net-worth individuals.Mission: To guide members toward spiritual mastery and collective peace through personalized programs.Market AnalysisMakati is the financial heart of the Philippines, home to multinational corporations, embassies, and a growing wellness market. The wellness industry in the Philippines is projected to grow at 8–10% annually through 2025, driven by urban stress and demand for alternative therapies (based on industry trends from sources like Statista and local reports).Target market: High-income professionals (earning $50,000+ annually), expatriates, and wellness enthusiasts in Makati and nearby areas like BGC (Bonifacio Global City). Marketing will focus on higher-income cities in Metro Manila.Competitive landscape: Competitors include yoga studios and wellness centers like The Farm at San Benito or urban spas, but Saneiv offers unique spiritual teachings with tiered exclusivity. Opportunity: Untapped demand for private, noise-insulated meditation and martial arts training.Organization and ManagementThe center will be led by spiritual master Saneiv, with a support team tailored to Philippine operations. Total staff: 1 executive assistant, 3 personal assistants, 1 office manager, and 5 live-in house maids (3 for the main home, 2 for the 2 rental homes).

• Spiritual Master Saneiv: Fixed salary of $95,000 per year. Oversees all teachings and programs.
• Office Manager: $8,400 per year ($700/month, adjusted to local averages in Makati for efficiency).
• Executive Assistant: $6,432 per year ($536/month).
• 3 Personal Assistants: $4,500 per year each ($375/month each; total $13,500/year).
• 5 Live-in House Maids: $3,216 per year each ($268/month each, including board; total $16,080/year).

Total annual staff salaries (excluding Saneiv): Approximately $44,412. Maids will handle cleaning and maintenance for residences, eliminating the need for external cleaning services. Management will prioritize local hiring for cost efficiency and compliance with Philippine labor laws (e.g., minimum wage and benefits via SSS, PhilHealth).Products and ServicesCore offerings:

• Spiritual enlightenment teachings, body-mind-spirit practices, and Saneiv's alternatives to yoga.
• Private sessions in meditation rooms and exercise areas.
• Merchandise sales: Saneiv's books, student uniforms, and branded food supplements via 4 display cases.

Membership tiers (auto-debit monthly, fixed pricing):

• Tier 1: $200/month (basic access to group sessions).
• Tier 2: $500/month (includes private meditation).
• Tier 3: $1,000/month (adds exercise/training access).
• Tier 4: $2,500/month (premium one-on-one guidance).
• Tier 5: $5,000/month (exclusive master sessions and priority events).

Additional integration program: Two small rental homes for potential students, allowing live-in immersion to deepen commitment to the Saneiv system.Marketing and Sales StrategyTarget high-income clients through digital and local channels. First-year advertising/marketing budget: $50,000 (focused on social media, influencers in Makati, and events). Second year: $25,000. Third year: $10,000.

• 3 professional-built websites: $3,500 each (total $10,500), plus annual hosting (~$500).
• Upgraded social media accounts for outreach.
• Sales approach: Free introductory sessions, referrals, and partnerships with corporate wellness programs in Makati.

Operational PlanFacility and Equipment

• Lease: 15,000 square feet in Makati CBD. Estimated monthly lease: $25,000 (based on average ₱1,000/sqm/month for ~1,394 sqm premium space).
• Build-out: Reception area, 5 offices for employees, 8 private meditation rooms (high-insulation for noise elimination), and a separate 2,000 sq ft area for private exercise, weight-training, and martial arts/self-defense.
• Equipment: 6 laptops, 3 printers, WiFi setup, 6 fully-furnished offices, 4 display cases.
• Utilities and WiFi: ~$1,000/month for the facility (electricity, water, internet; based on local averages for commercial spaces).
• Vehicles: 1 SUV ($35,000 purchase) and 1 four-door pickup ($25,000 purchase), plus fuel/maintenance ($500/month total) and vehicle insurance ($300/year each).
• Building liability insurance: ~$5,000/year (estimated for commercial space coverage).

Housing and Student Integration

• Saneiv's residence: $3,500/month for a 2-bedroom apartment in Makati (fully-furnished with appliances), plus first/last/deposit (~$10,500 initial). Utilities and WiFi: ~$300/month. Optional: Apply toward home purchase for investor equity.
• 2 additional small rentals for students: $500/month each (total $1,000/month), plus $300/month each for utilities/miscellaneous (total $600/month). These will house potential students for immersion, with 1 maid per rental for support.

Operations will comply with local regulations, including business permits from Makati City Hall.Financial PlanStart-Up Costs (Estimated First-Year)

Category	Estimated Cost (USD)	Notes
Facility Lease (12 months)	$300,000	Based on Makati CBD rates.
Build-Out and Furnishings	$100,000	Reception, offices, meditation rooms, exercise area.
Equipment (Laptops, Printers, etc.)	$10,000	6 laptops, 3 printers, display cases.
Vehicles and Insurance	$60,000 + $600	Purchase + annual insurance.
Websites and Hosting	$11,000	3 sites + hosting.
Marketing (Year 1)	$50,000	Advertising budget.
Saneiv Housing (Initial + 12 months)	$10,500 + $42,000	Deposit + rent.
Student Rentals (12 months)	$12,000 + $7,200	Rent + utilities/misc.
Utilities/WiFi (Facility + Housing)	$15,600	Combined annual.
Staff Salaries (Excl. Saneiv)	$44,412	Annual total.
Saneiv Salary	$95,000	Fixed annual.
Insurance (Building Liability)	$5,000	Annual.
Miscellaneous (Fuel, Maintenance, etc.)	$10,000	Vehicles and operations.
Total Start-Up Costs	~ $772,912	Excludes contingencies (~10% buffer recommended).

Ongoing Monthly Costs (After Year 1)

• Facility lease: $25,000
• Saneiv rent + utilities: $3,800
• Student rentals + utilities: $1,600
• Staff salaries: ~$3,701 (excl. Saneiv)
• Utilities/WiFi: $1,300
• Marketing (Year 2+): $2,083–$833
• Other: $1,000
• Total Monthly: ~$37,484

Revenue ProjectionsAssuming ramp-up:

• Year 1: 50 members (average $1,000/month tier) = $600,000 revenue.
• Year 2: 100 members = $1,200,000.
• Plus 10–20% from merchandise.

Profitability: Break-even at ~$600,000 revenue, with net profit margins of 20–30% post-Year 1.Funding request: Seek $1,000,000 in investor capital for start-up and buffer, offering equity or returns tied to membership growth.This plan positions the Saneiv Enlightenment Center for success in Makati's dynamic market, with scalable operations and a focus on spiritual impact.